The takeaway here? | Depending on your goals, there are many different ways to calculate a digital marketing strategys ROI. When you share insider details about your brand, teams, or offices, people feel like they are getting something exclusive. To that end, you can create a content marketing strategy consisting of 5 videos for YouTube and then adjust their length for Facebook and Instagram. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Connect with buyers and close more deals. 1. Then, you can analyze what percentage of those viewers end up buying something from you. So, once you start distributing your videos, you have access to many different metrics. with the audience through views, shares, and comments, Altogether, including Behind the Scenes content in your video marketing strategy is great for, If you choose to work with a production company, they are going to send you a. so you can answer some basic questions about your video; e.g. So, you decide youre going to use an Explanatory focused strategy to showcase your products main features through different videos. However, as effective as Customer Testimonials are, to deliver results, they need to feel authentic and real People can tell when an opinion or comment is fake! Video Marketing Strategy: What Small Businesses Should Know - LocaliQ When people can see how your product works or how other people use your services to solve a problem, they can visualize themselves doing the same thing. First, theres evergreen, business as usual (BAU) content: This could be a regularly scheduled video series, supporting content for core pages of your website, how-to content for support pages, customer testimonial videos, and other video content that has a long shelf life. Market strategies for the second half of 2023 with Canaccord's - CNBC In other words, which content was effective enough go help you make a difference in revenue. In this part of the production process, designers take the sketches made for the storyboard and start to develop a visual style for the video based on the brands guidelines. The beautiful thing about advocacy videos is that customers dont feel like theyre being sold anything. Depending on the production quality youre aiming for and your budget, you might be able to invest in an in-house videographer or a team of marketers dedicated to video. Mainly because this type of content drives organic traffic and improves on-site time. When it comes to video hosting, organizations use either free, paid, or a combination of both to manage video content. Just like you wouldn't create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn't create a digital marketing video without first doing the proper research and creating a plan. This includes but is not limited to: As you run through the content plan, youll find some ways you need to tweak it or things you missed earlier, especially if this is one of your first efforts putting together a comprehensive video content plan. Why? In this part of the process, video production agencies start developing the visual style, color palette, and general visual tone. Videos have a powerful impact on audience engagement and can effectively convey a brand's message. Basically, Owned Media means publishing your content in every communication channel your brand has complete control over. In case you want to engage and explain to prospects why your solution is the best one out there, youll want consideration stage pieces. The metrics you use to analyze success should match the goals you set in the beginning. The app is a powerful awareness driver, but trends like #TikTokMadeMeBuyIt show that short-form video can also convert consumers into customers. What are the view counts? If your business revolved around a cryptocurrency platform, for example, a great educational video promotion strategy could be to create a series of short videos sharing your knowledge on different topics relevant to a no-so-understandable industry. Download the Sprout Social app for Android in the Google Play Store. Many marketers seem to share the misconception that if they create a video that doesnt rake in millions of views, theyve failed in a major way. Our video marketing services include everything Starting off with scriptwriting and storytelling, we develop the general look & feel of the video, the character and illustrations designs, the animation, and sound design as well. So, make sure that your video marketing strategy covers relevant topics in original and creative ways. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more. Therefore, its very important that your content ranks high on the result pages so audiences can find you! In addition to hosting, this video software offers the ability to create video hubs and access advanced video analytics. People appreciate (a lot!) Youll be able to edit the caption and title but not much else. that your solution is what theyve been looking for. Fortunately, this is far from the truth. 6. Use organization & communication tools, 5. The last thing you want is to end up with generic videos with a repetitive take! Divide in 4 sections on a floured counter. Most businesses will employ a video content strategy likely involving a combination of both. Using the power of solid storytelling, they let an audience see the human element behind a company. It can have a big impact on the success of your promotional campaigns and content marketing efforts. So, Company Culture Videos should always represent your company. As a result, search engines reward pages with video with a higher rank. Do you want to attract new prospects? For example, Google has, Long-tail keywords help you drive conversions. Matching your brands tone, core values, and personality. However, to develop a solid B2B video marketing strategy , Scan their websites, social media, and every channel they have available to understand how they harness the power of video to convey their different messages. For particularly complex projects, allow 10 to 13 weeks. Even though these videos can fall into the Social Video Marketing category, they are so powerful that we thought to talk about them individually. This post was originally published on December 3, 2018. For now, well focus on, In this example, the B2B video marketing strategy implemented got. Lean into this consumer interest by using video to highlight your brand story and core values so you can establish an emotional connection with your audience, making it more likely theyll choose your company over a competitor. just the beginning of your relationship. etc. Before we dive into the actual production, here you have some digital video marketing tips to enhance the experience and make your strategy as effective as possible: Ok, we made it Were finally in the video production process stage! When it comes to your target audience, the more specific, the better. You may know about Instants iconic pressure cookers and appliances, but people may be surprised and delighted to find out the brand has a tight-knit community on Facebook. Also, make it simple and avoid being too wordy keep it within 70 characters! Here, customer testimonial videos can go a long way to show the real potential and payoff of your products and services. Helping online shoppers feel like they are checking the product (or service) with their own hands. Adding Testimonials to your video marketing strategy can help you increase trust in your brand, humanize your business, and prompt your prospects into buying your product. Having said all that, lets go over some of the most popular and useful video promotion strategies at your disposal, alongside important information to understand how to make video marketing work for your business! 6 Types of Video Marketing To do so, they usually highlight a products best features, a key concept, or unique value. Doing so is going to help your brand be found by search engines and, most importantly, by customers looking for products or services like yours. , but we know thats not always possible. First, an Educational video for the Awareness Stage, follow it up with an Explainer that describes your product or service for the Consideration Stage and cap it with a Customer Testimonial for the Decision Stage. What Is the Right Video Content for Your Marketing Funnel? The video is relatable and short, and can not only be used in Facebook as a feed post but also be promoted as a social ad. Now, for these videos to be successful, they need to deliver useful information that provides value to the viewers. Sometimes, rather than just typing one or two words, prospects write very specific questions or phrases into search engines. . Types of marketing videos (with examples! Your piece is going to be just one element of a never-ending flow of content. 4. However, take into account that its harder for commercials to rank organically in SERPs! At least, if you want to get profitable results and make your business grow! For that to happen, though, its very important to use video strategically and creatively, rather than going at it to simply check it off of a to-do list. On the same note, check your thumbnail on different devices mobile, TV, iPad, desktop PC to make sure it looks great on both small and large sizes. We basically take care of the whole video production process from start to finish to make sure that our videos are pixel-perfect until our client is satisfied. is the visual representation of your videos main actions, from start to finish. Were Yum Yum Videos, a video production company thats here to bring your brand to life with compelling videos that leave a mark. And its much easier to put a system in place from day one than it is to try to shoehorn things after the fact. How far in advance you begin planning these projects will vary by production house or videographer. The Ultimate Guide to Video Marketing - HubSpot Blog The majority of consumers (almost 94%) view videos to learn how a product or service operates. It should answer all of the pertinent questions for the individual campaign.